CLIENT
Foozool Coffee
Background
In March of 2025, I merged my love of coffee and design to create a coffee pop-up called Foozool. The word “foozool” in Farsi means nosy and curious, and it can be used to describe someone who wants to know the latest gossip. I found myself often eaves dropping on conversations at coffee shops, listening in on first dates, arguments, and friend drama. I wanted my coffee pop-up to capture that same vibe – a community centered space where friends can catch up, chit chat, and potentially meet new coffee lovers.
ROLE
Brand Designer, Pop-Up Owner, Barista, Recipe Devloper
I paired organic, playful lettering with bright “Foozool Blue” as the primary color to create a memorable logo and accompanying branding system.
